Don’t forget the silver surfers

by Peter Young on March 5, 2012 · 1 comment

I was interested in reading a piece of resource over the weekend which suggest that round a 5th of all internet users in the UK were 55+, thus making it the largest age segment in the UK at present.

This already suggests a 2% increase on the figure recorded just over a year ago and one which dispells the myth that the internet is the domain of the youth. The age groups of 6-14 and 15-24 only made up 29% in total (12% and 17% respectively)

That 20% figure equates to around 8.6 Million potential customers out there. If you arent using the internet to target these segments, perhaps nows the time to start thinking…..

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SG March 7, 2012 at 12:33 pm

Where was this resource found please?

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