I was interested in reading a piece of resource over the weekend which suggest that round a 5th of all internet users in the UK were 55+, thus making it the largest age segment in the UK at present.
This already suggests a 2% increase on the figure recorded just over a year ago and one which dispells the myth that the internet is the domain of the youth. The age groups of 6-14 and 15-24 only made up 29% in total (12% and 17% respectively)
That 20% figure equates to around 8.6 Million potential customers out there. If you arent using the internet to target these segments, perhaps nows the time to start thinking…..