I’ll be honest, I do try and keep much of what I write on this site UK centric, however I came across this data from Comscore which I found particularly interesting and certainly worth covering in light of recent statistics concerning the continued ‘growth’ of Google+.
Of particular note were the following
-Google+ is only the seventh largest social network behind Facebook, Twitter, LinkedIn, Myspace and Tumblr with around 15 Million Unique US visitors per month. The Facebook figure was almost 10 times that number.
- Google+ saw the least user engagement out of all of the main social networks with average minutes per visitor of only 5 minutes. In contrast Facebook visitors spent an average of 6.6 hours on that site (up 37% YOY) with Tumblr and Pinterest coming in behind.
- Tumblr has seen growth of around 131% in 2011. The majority of this growth has taken place post April 11 2011 and unlike Google+ much of this traffic appears to be highly engaged.
It should be noted the Comscore data does not include any data from the Google+ toolbar or its distributed network – however this would at least put some of the growth figures outlined in context of the wider industry. I would also add I would expect the UK figures to be reasonably different to those outlined above, given the greater cut through of Google throughout the UK and Western Europe.