It would appear the evolution of the Google Serps into the conversion funnel continues unabated with recent posts suggesting Google are now trialling email subscription options within Adwords – as long as your logged into Gmail
This in-ad subscription option allows organisations to capture an email address opt-in without the person subscribing on the site itself. A Privacy link is placed next to the ‘Subscribe to newsletter’ option to allow people to view what will happen with their data.
As far this has only been seen with the Honda ads, however one would suggest we will see more of this moving forward. Whats your thoughts good or bad?