Google testing email subscription in SERPS

by Peter Young on December 1, 2011 · 2 comments

It would appear the evolution of the Google Serps into the conversion funnel continues unabated with recent posts suggesting Google are now trialling email subscription options within Adwords – as long as your logged into Gmail

Source: EuBlog

This in-ad subscription option allows organisations to capture an email address opt-in without the person subscribing on the site itself. A Privacy link is placed next to the ‘Subscribe to newsletter’ option to allow people to view what will happen with their data.

As far this has only been seen with the Honda ads, however one would suggest we will see more of this moving forward. Whats your thoughts good or bad?

Google+ Comments

{ 2 comments… read them below or add one }

Chandan December 1, 2011 at 4:25 pm

Google is being run by Indians, managerially and technically. Even though Page and Schmidt are CEO and Executive Chairman of Big G, but still we can’t forget that it was Amit Singhal, an IIT Roorkey Graduate, who re-wrote the whole algorithm of Google Search Engine in 2000 which made Google the best in the industry. Then, Nikesh Arora of BHU-IT is the Chief Business Manager; Vic Goundotra is the man behind the whole Google Plus… and, many many more. Search FAMOUS INDIANS WORKING IN GOOGLE for more details.

Bdrlondon December 2, 2011 at 10:28 am

I think this wil be a good idea. Newsletter sign ups are valuable and could increase spend on AdWords for some businesses.

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