The Google Evolution of Search

by Peter Young on November 28, 2011 · 0 comments

Google have just released the ‘Evolution of Search’ video, a fascinating six minute overview of the history of Google. With excerts from Marissa Meyer, Ben Gomes and Amrit Singhal it features some of the big hitters from within Google. Whilst watching it you realise just how far Google has come in what in real terms is a very small period of time, and from very humble (by modern comparisons) beginnings has evolved into one of the most complex information retrieval systems in the world.

Where Google go moving forward is open to debate – social and mobile would certainly feature high on the list of potential target sectors – as does aggregation if recent flight news is anything to go by. However there is no doubt the evolution will continue, whether developed internally or via the acquisition of smaller entities. If organisations are to compete with Google – one has to suggest that they have a lot of work to do, not just to match the sheer innovation within Google but also the quest to further develop and grow themselves.

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