A while back I was approached by Nicky Wake from Dont Panic – who has helped us develop Sascon into one of the leading UK search conferences – about developing an awards ceremony for search celebrating all that is good about the UK search industry. The feedback for the first UK Search Awards has been unbelievable – all culminating in the awards ceremony on the 3rd November 2011 at the Emirates Stadium in London and following weeks of feedback from all the judges involved are now at the final shortlist stage
The judges include Bas Van Den Beld (State of Search), Nick Garner (Unibet), Richard Gregory (Latitude), Jon Myers (Yahoo), Judith Lewis (Beyond), Philip Miles (Google) and Dave Coplin (Microsoft) – to name a few and have been generously supported by Manual Link Building and SEMPO.
The final shortlists were as follows
Best SEO Campaign
Recognition of a campaign that has achieved outstanding results in search engines in natural, free or organic listings
Fast Web Media – Bravissimo
Guava / talkSPORT – Re-tuning online identity to deliver natural search success
Just Search / Euro Car Parts – Best SEO campaign for increasing online sale
Koozai – Payday Power Organic Search (SEO)
Met Office – Met Office Events Calendar
Tecmark – Icelolly.com Search Campaign
Upstream Connections / eHarmony UK – Finding love online
Verve Search – SEO services for Yale Door
Best PPC Campaign
Recognition of a campaign that has achieved outstanding results through PPC advertising
Adido – Overhaul of PPC campaign for Postgoldforcash.com for second quarter 2011
Fuse8 / Persimmon Homes – Intelligent Internet Landing Pages with Brains
iProspect – AA Travel Insurance Restructure Back to the basics
Just-Eat.co.uk – Supply and Coverage campaigns
Lakestar Media – A successful PPC campaign for Parcel2Go
LBi/bigmouthmedia – PPC campaign tastes good for Tastecard
Steak – Debenhams Christmas Spectacular
Tecmark – Sunsave PPC Campaign
Best Integrated Campaign
Recognition of a campaign that has achieved outstanding results through an integrated campaign using a variety of both online and offline activity
Auto Trader – Automotive Search Excellence
Fast Web Media – Coors Light – Closest To Cold
LBi/bigmouthmedia – integrated campaign is spot on for Redspottedhanky.com
Tecmark – 8Ball.co.uk Internet Marketing Campaign
Best Local Campaign
Recognition of a campaign based around a specific geographical location that has delivered outstanding results or visibility in search engines
Adido – The Colbornes Group Dominance of Google Locally
Branded3 – LA Fitness SEO, Google local and PPC
SEOtastic – Estate Agent Dominates City
Best Mobile Campaign
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in mobile search engines
Found / Autoglass – Smashing the Glass Repair Market on Mobile
Best use of Search – Retail
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the retail sector
Blueclaw – A hole in One SEO Strategy for Direct Golf UK
Fast Web Media – Bravissimo
Found / Red Letter Days – Driving a Unique Experience
Interflora / Branded 3 – Interflora’s Retail Search Strategy
Mediaworks Online Marketing – Leisure Lakes Bikes
Receptional – Putting Vertbaudet First
Tecmark – Fawkes Cycles Campaign
theMediaFlow – BathEmpire Organic Search Campaign
Best use of Search – Finance
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the finance sector
Greenlight / Santander – How to launch a high street Financial Services brand
Koozai – Payday Power Organic Search (SEO)
MoneySupermarket.com / Branded3 – Financial SEO
Best use of Search – Travel
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the travel sector
Branded3 – SpaBreaks.com SEO
Further Search Marketing – Richardsons Boating Holidays; Book Direct
Real Web SEO – Experience Nottinghamshire Tourism Campaign
SEOptimise – SEOptimise for Audley Travel
Stickyeyes / SkiHorizon – Multilingual site development
Tecmark – Icelolly.com Search Campaign
Best use of Search – Leisure
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the leisure sector
Branded3 – SEO Campaign for LA Fitness
Further Search Marketing – Richardson Boating Holidays; Book Direct
Guava / talkSPORT – Re-tuning online identity to deliver natural search success
Real Web SEO – Experience Nottinghamshire Tourism Campaign
Best Blog
Recognition of an outstanding industry blog
Branded3 – Blogstorm
SEOptimise – Search Marketing & SEO Blog
Tecmark – 8ball.co.uk Blog
Innovation
Recognition of search innovation in the development or use of a campaign or platform
Branded3 – Competwition.com
Stickyeyes – Stickyeyes Search Dashboard
Best PPC Management Software
Recognition of the development of an outstanding management software package that successfully manages and enhances pay per click marketing campaigns
The shortlist for this category will be announced soon
Best SEO Software
Recognition of the development of an outstanding software tool that successfully manages and enhances an organisations search engine optimization efforts
Analytics SEO – Analytics SEO Software
Majestic SEO / Receptional – Majestic SEOs Site Explorer
Screaming Frog – SEO Spider Tool
Wordtracker – Wordtracker Strategizer
Best Agency
Recognition of an outstanding agency that demonstrates consistently great understanding and use of search and / or PPC
Branded3
Fast Web Media
LBi/bigmouthmedia
Mediaworks Online Marketing
SEOptimise
Tecmark
White Hat Media
Best Client Side Team
Recognition of an outstanding in-house team or practitioner that demonstrates consistently great understanding and use of search
Auto Trader
Just-Eat.co.uk
Met Office
Search Personality of the Year
Recognition of a talented and inspiring practitioner who has revolutionized the UK search industry
The winner of this category will be announced on the evening of 3 November at The Emirates Stadium, London
To find out more about the awards, please go to www.searchawards.co.uk
