There was an interesting infographic that came out last week relating to the growth rate of Google+. Despite the fact it hasn’t even been live for a month yet, user figures put uptake of Google+ at around 18 Million users and rising. Startling figures particularly when one
Whilst overall these user figures pail into insignificance in comparison to Facebook who have upwards of 750 million users, it is still a hugely interesting fact. Google has achieved what Facebook and Twitter managed in around 1/50th of the time. Further to that we have to bring into the equation some major caveats
- This is just the first phase of the Google+ Project. We know there is more to come
- Social is at the heart of many of Google’s new products. If we take a look at the new changes to the Google Places pages, and the prominence of both UGC and in particular the fact they have stated there will be greater integration of social
- The wider Google Product set. I would suggest once people have a reason to use Google there is a plethora of tools out there for them to use and make Google a more significant part of their communications toolkit
- Closer integration with Google Docs. To me this is another of those tolls that with greater collaboration with + could be a real big usage piece for business users.
Hypergrowth often comes with disadvantages, however lets face it – Google have been here before – and two failed social attempts to boot. Google+ in many ways is not a new product but the result of a number of trials and testing. When one looks at the wider picture as well – its obvious Google have a very clear strategy as to where they are going and how they are getting there. I would have to suggest here that neither Twitter nor Facebook would appear to have that same luxury.