Ford lead new wave of Google promotion with +1 campaign

by Peter Young on July 5, 2011 · 0 comments

Google+ has been with us for just over a week – with a mixed reception. However no sooner has it landed than we are seeing innovative use of the tool via an innovative campaign from Ford Europe which allows participants to win a copy of the racing game Dirt.

The premise of the competition is fairly simple. Ford have published a picture, and the comment with regards to the picture with the most +1′s is the winner.

Its not a disimilar concept to many that we have seen on Twitter where we have seen many campaigns allowing users to win anything from holidays to Ipads – however its interesting to see brands starting to test this space this early on in a new tools lifecycle – and particularly given the infancy of Plus itself.

Ford Europe – Yesterday 1:54 PM
Caption this!
Add your caption as a comment. The caption with the most +1′s after set time period wins a copy of the new DiRT3 game on the platform of their choice (PS3, XBox360, PC).
Note: Just one caption per person please!
Sharing has been disabled on this post because only captions here will be counted, but you can share a link to this post to your network, to ask your network to join in “liking” your caption or add their own caption by sharing this URL: http://bit.ly/Caption-This
If you have questions relating to this “caption competition” don’t ask them here (comments which are not captions will be removed), ask them here: http://bit.ly/mPGyWM
Tip: If you’re worried about the notification “noise” captions will generate just mute this post. The winner will be notified and your address details asked for when the time is up

That said, the campaign appears to be doing surprisingly well and one can’t help feeling this may be the first of many

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