This post was a guest post by Markus Jalmerot, the founder of SEO Specialist Limited
WordPress is out of the box one of the most SEO friendly content management systems available. WP is used by over 20.5 million websites around the world and it’s growing quickly.
Personally, I’ve been using WordPress to build a wide range of websites. But there is a few things you need to do in order to overcome the inherent issues with WordPress. Else, your search engine visibility will not be high and you might be targeted for spam attacks. So here we go.
1. WordPress shows which version you use
By default, you show which version of WordPress your site is using. It’s very dangerous to show this off, since it makes life easier for hackers and spammers.
Solution: Remove WP version
You can install ‘WP-Secure Remove WordPress Version’. It just takes a minute to install, and your wordpress version will no longer be visible in the source code.
2. Many WordPress sites tend to load slow
Solution: Install cache plugin
With a cache plugin like W3 Total Cache or WP Super Cache, your site will seriously speed up.
Note: New WordPress 3.2 will load faster per default, but I still recommend using a plugin caching your content.
XX: yoast: This makes sure your users can cache those files on first load, and search engines don’t have to download them most of the time.
3. Long URLs because of wordpress categories
A typical sign that your website is made with WordPress is probably that it has categories. You know, all blog posts have to be put in a category, and it adds an extra directory on your site; ie: /category/. Well, you can of course change the name of it and call it /type/, /about/, archives etc.
Still, it makes the URL’s longer and puts them down the hierarchy.
Solution: Install WP No Category Base
In order to remove the categories, I suggest you use Wp No Category Base. It’s an excellent plugin that takes less than a minute to install.
Example: Instead of having YourSite.co.uk/category/seo/ you simply can have YourSite.co.uk/seo/. In general, the shorter the URL, the better! Short URLs tend to be read by more users and attract more clicks in the search engine results page.
This post was a guest post by Markus Jalmerot, the founder of SEO Specialist
Limited (a London based SEO company with an extensive SEO guide).