One of the unwritten rules often concerns the transfer of paid search campaigns once the management of campaigns has moved from one agency (or company) to another. This can be further complicated if one ads in internal resource, api developers all of which may require access for one reason or another.
With some new functionality within Google Adwords called Multiple Links, this is now a lot easier and will allows up to 5 different MCC’s to be linked to a single account. The net aim of this functionality is to make it easier for organisations to work together however it doesn’t necessarily fix the issue outlined in point 1 above and still requires considerable co-ordination between agencies as there’s still only one active budget at a time. Further to this each budget can only be associated with one Manager Defined Budget which is, in turn, only associated with one MCC.
There is also significant potential for further issues as any one of the MCC’s with access can make changes to the account thus what one agency may change may be reversed by another – which does beg the question as to the real-life usage of this as a product particularly with regards to actually changing details on the account.
A webinar is being held on June the 8th to answer further questions regarding multiple links and optional-login accounts. To register click here using password googleMCC