Google Analytics Tip: How To View Full URLs

by Guest Author on May 31, 2011 · 3 comments

This post was a guest post by Lior Levin who is an advisor to Kitchen Stools Direct, a bar stools and kitchen stools online store

Webmasters need access to a variety of data in order to analyze how well (or not) their websites are performing. Along with their many other tools, Google provides one of the most effective and user friendly website analysis tools in their “Google Analytics” application.
What Information Is Available?

Google Analytics serves up a plethora of statistics to give even the most stat hungry webmaster plenty to think about. These are the kind of details you can get from Analytics:

Visitor Count- It is vital to know how much traffic your site is receiving each day. This allows you to not only plan your marketing campaigns, but also allows you to work out website conversions in the form of sales.

Visitor Location- Where are the majority of your readers coming from and why? This stat gives you the chance to see whether you are ranking well in a particular country which can be very handy for geo targeted sites.

Bounce Rate- How long are people staying at your site for? If they aren’t staying very long you could think about improving the quality of the information you are providing, or perhaps it is a design issue turning visitors away. You can test different things, and then look at this statistic to see if things are getting any better.

Keywords- You can also see what keywords people who found your site organically typed into the search engine when they found you. This can be very useful for giving you ideas for content creation, as well as giving you an important insight into what people are actually searching for in your niche.

You will very often find that you are ranking well for keywords you didn’t mean to target, and they could be the keywords that make you the most money.

Referral Link- This information is very important especially when it comes to knowing where your traffic and backlinks are coming from. If a visitor came to your site via another website or blog rather than a search engine then the URL of that site will be shown here.

This is very useful because you can have a look at the sites sending you traffic, and see if you could guest blog, or otherwise get involved in such a way that could bring you even more traffic from them. There is a problem. The default setting on Google Analytics for this feature is set so it only shows you part of the referring URL, meaning you cannot click directly to it.

There is however a way round this, and a simple change to your settings will allow you to see the full URL of the referring site so you can check them out. Here’s what to do:

Step 1- First of all you need to log in to your Google Account
Step 2- Click on the Filters Manager radio
Step 3- Click Add Filter
Step 4- Type filter name in as = “Full Referral”
Step 5- Filter Type= Customer Filter= “Advanced”
Step 6- Field A = Extract A = “Referral”
Step 7- Leave Field B empty
Step 8- Output =Constructor= Select “User Defined”
Step 9- Field A is required = Click “Yes”
Step 10- Field B is required= Click “No”
Step 11- Override Output Field =Click “Yes”
Step 12- Case Sensitive =Click “No”

That Should Be It!

You may notice changes straight away, but you should allow 24 hours before these settings change before you start seeing the information you need. The Internet world is certainly far from being saturated, but there are more people involved than there were years ago, and having access to the best information and statistics for your website can mean the difference success and failure.

This post was a guest post by Lior Levin who is an advisor to Kitchen Stools Direct, a bar stools and kitchen stools online store

Google+ Comments

{ 3 comments… read them below or add one }

Anne May 31, 2011 at 1:00 pm

I’m getting “Required field must not be blank” for steps 6 & 8.

Jayesh Pau May 31, 2011 at 2:13 pm

very good efforts..it’ll help to improve more analytics stuffs. thanks for sharing wonderful post..just retweeted

mgseeley May 31, 2011 at 5:44 pm

I am getting the “Required field must not be blank”, too. This is for the text fields next to both the “Field A -> Extract A” and “Output To -> Constructor”. It appears setting the pull-down menu to the value you describe isn’t enough. An entered value is needed, as well.

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