As part of a forthcoming Q&A piece, I was lucky enough to be provided some data in terms of the impact Google’s recent Panda update has had in real terms. As part of the post on Panda’s impact, the Search Metrics data which was used in the previous highlighted that a number of sites had seen significant falls including a number of voucher sites such as Myvouchercodes.co.uk, Discountvouchers.co.uk and Promotionalcodes.org.uk.
One of the first people on the site, to leave some feedback after that post, was Doug Scott from Discount Vouchers who was kind enough to share the following data which suggests that the actual impact in real traffic terms has been significantly less than one would have assumed.
As you can see the two days on the snapshots above would suggest any impact from Panda has been mimimal in terms of direct impact which may suggest that some of the pre-coverage may have covered nominal traffic positions and keyworde – however as I do not have access to this data thats merely an assumption.
What is clear though is that many organisations have seen significant impacts in terms of both keyword coverage and their direct share of traffic as a result of that – in many cases have real impacts in terms of customer acquisition. Many other organisations have also suggested that the analysis done thus far overstates the impact Panda has actually had. The most recent is from Demand Media – published on Search Engine Lands site earlier:
Certain third parties that have published reports attempting to estimate the effect of recent search engine algorithm changes made by Google on traffic to the Company’s owned and operated websites have significantly overstated the negative impact of those changes on traffic to eHow.com, as compared to the Company’s directly measured internal data. Recent search engine algorithm changes have negatively impacted search driven traffic to some of our websites, including eHow.com, resulting in moderately lower year-to-date page view growth for the Company’s owned and operated Content & Media properties compared to page view growth rates before the algorithm changes.
How has Panda impacted you? If you have been hit – how has this translated in terms of traffic? Do let us know…..