What effect has Panda actually had – A real life example

by Peter Young on April 18, 2011 · 5 comments

As part of a forthcoming Q&A piece, I was lucky enough to be provided some data in terms of the impact Google’s recent Panda update has had in real terms. As part of the post on Panda’s impact, the Search Metrics data which was used in the previous highlighted that a number of sites had seen significant falls including a number of voucher sites such as Myvouchercodes.co.uk, Discountvouchers.co.uk and Promotionalcodes.org.uk.

One of the first people on the site, to leave some feedback after that post, was Doug Scott from Discount Vouchers who was kind enough to share the following data which suggests that the actual impact in real traffic terms has been significantly less than one would have assumed.

As you can see the two days on the snapshots above would suggest any impact from Panda has been mimimal in terms of direct impact which may suggest that some of the pre-coverage may have covered nominal traffic positions and keyworde – however as I do not have access to this data thats merely an assumption.

What is clear though is that many organisations have seen significant impacts in terms of both keyword coverage and their direct share of traffic as a result of that – in many cases have real impacts in terms of customer acquisition. Many other organisations have also suggested that the analysis done thus far overstates the impact Panda has actually had. The most recent is from Demand Media – published on Search Engine Lands site earlier:

Certain third parties that have published reports attempting to estimate the effect of recent search engine algorithm changes made by Google on traffic to the Company’s owned and operated websites have significantly overstated the negative impact of those changes on traffic to eHow.com, as compared to the Company’s directly measured internal data. Recent search engine algorithm changes have negatively impacted search driven traffic to some of our websites, including eHow.com, resulting in moderately lower year-to-date page view growth for the Company’s owned and operated Content & Media properties compared to page view growth rates before the algorithm changes.

How has Panda impacted you? If you have been hit – how has this translated in terms of traffic? Do let us know…..

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{ 4 comments… read them below or add one }

Stacey Cavanagh April 18, 2011 at 9:54 am

For a number of our clients, the impact has been positive. It has not been negative for any.

But for many… it’s also just been “normal service,” no changes.

I imagine it’s a similar story for a lot of SEOs.

Essex SEO April 18, 2011 at 10:03 am

Although we went back up in the SERP’s for our main keyword, we have not seen an decrease or an increase in traffic from the SERP’s for that keyword, since Panda.

Our clients have not seen a decrease or increase in traffic either.

Matt Houldsworth April 18, 2011 at 1:00 pm

I think for me it is as you say ‘service as usual’ I have not seen any down-turn on any of my sites apart from my Matt Houldsworth Blog, but this is more due to my lack of writing in the last month or so.

I think that people get far too hung up on these changes, write good content, create good websites that are useful to people and you will be ok.

Google say in their SEO Started guide ‘Create websites for people and not search engines’ all these updates are trying to find those who are doing just that rather than those with poor sites trying to play the SEO game and trick the results

Carlos April 20, 2011 at 4:02 pm

Not every site is on traffic down

In the screenshots we can read “Google”, but not information about “organic” or “paid traffic”…jeje

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