Google Panda goes global – Has it been overhyped?

by Peter Young on April 12, 2011 · 7 comments

Google last night confirmed that the Panda update -released in the US a couple of months ago, is now live globally to all english speaking Google users. This also includes further feedback signals, not surprising given some of the feedback about the update when it was released in the US, as highlighted below

In some high-confidence situations, we are beginning to incorporate data about the sites that users block into our algorithms. In addition, this change also goes deeper into the “long tail” of low-quality websites to return higher-quality results where the algorithm might not have been able to make an assessment before. The impact of these new signals is smaller in scope than the original change: about 2% of U.S. queries are affected by a reasonable amount, compared with almost 12% of U.S. queries for the original change.

Initial analysis of the SERPs would suggest the impact of this is fairly limited, something which speaking to a couple of colleagues in the industry seems to be a view shared. It is however worth keeping an eye on this over the coming days, however if this is the extent of the impact I think many UK SEO’s will be breathing a significant sigh of relief

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{ 4 comments… read them below or add one }

Dan Alderson April 12, 2011 at 9:21 am

From what I have looked at this morning there doesn’t seem to be much of a change (couple of position gains for some keywords) but I think give it a couple of days and analyse the impact (if any) to the rankings and traffic.

Malcolm Slade April 12, 2011 at 10:34 am

Although I would say it was over hyped based on the data we have available, I do already know of a few sites that have had a real kicking.

I have written a Panda Watch update none-the-less.

http://www.epiphanysolutions.co.uk/blog/panda-watch-update-google-panda-deployed-to-the-uk/

As you can probably tell by the tone, it has been a non-event thus far.

See you soon Pete (if Andy buys me a ticket or I win the VIP one)

Malc.

Jake April 12, 2011 at 11:03 am

I analysed one of my sites last night to see if anything significant had changed. For the dominant key word phrase it had dropped from page 2 to page 5 (although this morning was half way back up page 4).

For more specialised long tail keywords I saw reasonable increases including terms on page 1 moving up 3 to 4 positions compared to where they were on sunday.

Overall, the site positions have improved to be honest. Interestingly, I have been far too busy to do any linkbuilding on this site since early Jan and have not cleaned up any code on-site either.

Will be interested to see what changes when the new site goes up end of april with all the junk javascript etc taken out.

Marcus Miller April 13, 2011 at 7:55 am

No major differences across the sites I manage as of yet. Will be interesting to see how the knock on effects of reduced visibility in some of these sites affects the smaller players that have a lot of links and exposure from the big vouchers sites etc (SEO & commercial impact).

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