Google testing new comparison ad formats?

by Peter Young on January 10, 2011 · 3 comments

This has long since been a hot topic within the search fraternity, however I noticed today what seemed to be a new ad format for the comparison ads. These aren’t anything new, certainly they have varied in terms of position and in terms of both context and labelling quite significantly over the last couple of years.

This one however seems to be particularly comparison in terms of context with the following evident:

  • Reference to comparison ads very obvious
  • Call to action referencing particular reference in terms of consumer intent (ie may be searching by apr, purchase rate etc
  • The ability to choose via the drop down box

There has been variations before, so may this be indicative of a more aggressive stance from Google towards the aggregators and comparison search engines?

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{ 2 comments… read them below or add one }

idietcola January 10, 2011 at 2:49 pm

Good spot that Pete, news to me, but interesting never the less, think i might have to get a new credit card just to celebrate hay!?!

Getting across all google tdls here, com, co.uk .ie. .im – this be a good one to watch over the next month, especially as ive been bidding on debt terms.

Thanks for the read and FYI

iDCx

idietcola January 10, 2011 at 3:03 pm

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