Over the course (since we did the post on ‘Has the Bing Advertising campaign been worth it?‘) of the last month or so we have run a poll on the site, as to whether or not Bing was a viable competitor to Google.
The results made interesting reading
- Under half of respondents (41%) felt that Google could not be moved from their perch at the top.
- Surprisingly 37% of respondents felt that Bing could become a viable competitor to Google. Interestingly nearly half of these respondants came in the last couple of weeks, and particularly since Neilsen announced that Bing was ‘officially’ the second biggest search engine in the US.
- Only 21% of people thought that the threat would come from elsewhere. This is suprising to me in two ways. One Yandex and Baidu are massive entities in their own countries and should they decide to diversify into other markets do have their where-with-all to make things interesting. Yandex in particular had some very positive feedback from ‘twitterati’ such as Rand Fishkin.
- 24% of the respondants to Bing as a viable competitor came in the last week
Given that the number of respondents was under 50% I thought this made quite interesting reading, albeit with a very small (and very targeted audience) – however I would suggest it does show an increasing consideration for Bing, and that we can perhaps see some competition to Google (well lets face it – some competition to Google would be good wouldn’t it)