I always find it interesting when you come across bits like this – and in all likelihood this may have been round for a while however I thought it worth adding all the same.
During my browsing round today (I have no doubt this has been around for a while) I came across this feature from Google which allows you to view your Social Circle, often integrated into search results and shows areas where people in your circle may have recommended or reviewed a product.
Now with the above information in mind it was then interesting to come across this which highlighted two main features, namely
- View your social circle
- View your social content
Using the first option, you had the ability to view two options – those from Google assets (such as Buzz, Reader etc) and those from sources affiliated to your Profile such as Twitter, Friendfeed and the like. These are better descripbed by Google as follows
This is the network of connections Google uses to identify relevant social search results. It is based on a combination of the following:
- Direct connections from your Google chat buddies and contacts (18, 16 with content)
- Direct connections from links that appear on your Google profile (222)
- Secondary connections (3663) that are publicly associated with your direct connections
In addition to web pages from your social circle, posts from your Google Reader subscriptions may also appear in your social search results.
This is a recent snapshot of your social circle. Changes you make to your connections will be reflected in the next snapshot. Learn more »
The above image highlights those from my social circle – however should I decide to view those I know via sources via my profile in the main sources from Twitter. This provides a breakdown by both primary and secondary contacts
Google also provide an overview of where they pull their ‘sphere of influence’ in regards to the Social Circle – many of which will not be surprising given that these are provided within your profile.
Whilst I would suggest its not going to tell you anything you dont necessarily know already it was useful to gauge various people/web assets affiliations the profile is able to obtain. Further to this it does provide a more reflective overview of my sphere of influence and potentially in what context the ‘social circle results may be returned in’.
I am of the opinion this is increasingly something that Google will use within their results, given the increasing focus on social within their offerings. This would suggest a continuing blend of search and social – and one that may make many people align their social media and search marketing activity much as they would do with their paid search and SEO activity – an increasing case of Holistic Social Marketing rather than just Holistic Search Marketing.