5 great rank measurement tools for measuring online visibility

by Peter Young on August 4, 2010 · 9 comments

There used to be a time when one was fairly limited in terms of available search engine ranking tools, however these days there are a number of tools available which can measure a sites current visibility within the search engines, and a number of them take that a step further integrating other information such as traffic etc into them as well.

Advanced Web Ranking
Price: $99 to $599 per annum
Rating: ****

The ranking tool of choice for many search engine optimisation companies in the UK, Advanced Web Ranking offers a range of features including a comprehensive competitor analysis tool, a top sites feature and an overall visibility summary. Unlike many of its modern day competitors the AWR system is a self hosted solution costing in between $99 and $599 per annum for unlimited websites.

SEOMoz Ranktracker
Price: Requires Pro Membership – from $79 per month
Rating: **
One of the tools from the impressive suite of tools coming out of Rand Fishkins SEOMoz empire. Ranktracker comes as part of the Pro toolset and allows a number of features including historical tracking and emailing alerts. As a standalone tool – probably not as comprehensive as some of the other tools – but thats until you take the rest of the SEOMoz tools into account.

Price: Free to $49.99+Usage
Rating: ***

If you think of web ranking, Web Position will inevitably spring to mind as one of the weapons of choice. With tools like Webposition Gold, they held a prominent position in the ranking toolkit for a while – however that market share has seen a significant shift in recent years. The new system allows the following features:

  • Online Any Time: Access anytime, anywhere, nothing to download or install.
  • Private and Secure: Your data is secure with SSL encryption.
  • Custom Reports: Customize your report views with one-click sorting, easily export the data you need.
  • Scheduled Reporting: Set your reports to regularly run each day, week or month.
  • White Labeling (New): Brand online and PDF reports with your logo.
  • Secure Online Sharing (New): Give clients and colleagues online access to white label ranking reports.
  • Safe Queries: Reporter runs the searches for you anonymously.

Recent developments have seen a migration away from the desktop application of old, to a new shiny web interface – which obviously negates the issues with proxies and the like of previous iterations. The display is still significantly better than comparable tools such as AWR – however I would suggest tools such as AWR carry far more weight in terms of overall information available to marketeers.

Raven SEO Tools
Price: $19 to $1499 per month
Rating: ****
Something I came across a while ago – but one I have really got into with avengence over the last couple of weeks.

The Raven SEO suite of tools have provided a highly usable set of playthings including:

  • Keyword Research Tool
  • Link Tracking and Monitoring Tool
  • Blog Manager
  • Social Media Persona Manager
  • Rank Checker
  • Competitor Analysis Tools
  • Analytics (integrated with Google Analytics)

Source: SharkSEO

Price: Free
Rating: **
However if all else fails – theres always Aaron Wall’s wonderful SEOBook plugin which includes the Rankchecker within it. Whilst its not going to set the world on fire, it provides a reasonably solid foundation should you need to do a quick check on your rankings without any of the above tools at your disposal – above all its free.

Google+ Comments

{ 8 comments… read them below or add one }

Richard Shove August 4, 2010 at 8:37 am

Nice round up of the various options but it’s missing the tool I’ve found to be easiest, quickest and most accurate – http://www.link-assistant.com/rank-tracker/. I used AWR at my old agency and found it very clunky and unnecessarily complicated, it’s possibly improved since then but Rank Tracker (Not the SEOMoz one) is my favourite of its kind.

Kevin Stelfox August 5, 2010 at 1:09 am

I have been using Raven Tools for about 5 months and it is excellent. Simple to use and the reports it produces are great.

Nick David August 5, 2010 at 9:57 am

Any views on the ‘Free Monitor for Google’ from Cleverstat?


Gareth James August 5, 2010 at 10:31 am

Nice timely post for me, looking to move to a new tool. The AWR site is really unclear, just had a quick look. Can you track unlimited keywords under the Pro membership – does anyone know?

Peter Young August 5, 2010 at 11:10 am

Hi Gareth/Nick

@Gareth – As regards AWR – from a cost perspective we throw thousands of keywords at it (doesn’t cost anything more), however your problem is more technically rather than budgetary) ie
x keywords x 20 second intervals x y no. of search engines within a 24 hour time period can prove to be tricky – particularly if for any reason issues occur with line speed etc.

@Nick – as usual with you – I haven’t seen it and your showing me something new. WIll have a play and let you know my thoughts. I may even add it to the list above :)

Brett Pringle August 5, 2010 at 11:28 am

Hey Pete,

Noticed you haven’t mentioned ol’ WebCEO in the list?

Been using that app for close on 4 years now and very happy with it. Pricing model works well and since i only use it for ranking reports it’s great. Once off payment for either the standard or enterprise editions, then the knowledge base updates would be simply another yearly subscription. So it’s work’s out very cost effective for agencies.

On top of that, you can customise the search engine queries, so enabling a delay between queries etc is great to avoid bans, etc.

Jon Buschlen August 19, 2010 at 5:22 pm

I’ve used WebPosition for many years but recently have moved to Advanced Web Ranking – LOVE IT :)

I love the fact that I can add unlimited terms as well as multiple competitor sites to follow.

The ability to slice & dice any type of report I want an export as HTML, PDF or Excel has made life much easier.

It’s true that the reports take a long time to run but the results have been beyond what I expected and have made analyzing the data much easier.

I do want to check out Raven Tools though… Have heard many great things. Would love a free 90 day trial :) *WINK*

livelybrowsers October 19, 2010 at 4:58 pm

Thanks for good stuff

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