Comments on: Sorting the wheat from the chaff – Where do we go http://www.holisticsearch.co.uk/2010/07/28/sorting-the-wheat-from-the-chaff-where-do-we-go/ A holistic overview of Search Marketing | SEO | PPC Thu, 09 Feb 2012 12:25:41 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Peter Young http://www.holisticsearch.co.uk/2010/07/28/sorting-the-wheat-from-the-chaff-where-do-we-go/comment-page-1/#comment-15436 Peter Young Wed, 28 Jul 2010 15:41:53 +0000 http://www.holisticsearch.co.uk/?p=1321#comment-15436 Think your last point is spot on and worth reiterating "All industries have their snake oil salesmen, but with SEO it’s so easy to hide under the radar and peddle your wares without much comeback other than local reputation being at stake and I think this is where the fundamental problem lies" Think your last point is spot on and worth reiterating

“All industries have their snake oil salesmen, but with SEO it’s so easy to hide under the radar and peddle your wares without much comeback other than local reputation being at stake and I think this is where the fundamental problem lies”

]]> By: Kev Strong http://www.holisticsearch.co.uk/2010/07/28/sorting-the-wheat-from-the-chaff-where-do-we-go/comment-page-1/#comment-15429 Kev Strong Wed, 28 Jul 2010 11:43:10 +0000 http://www.holisticsearch.co.uk/?p=1321#comment-15429 I think a lot of the problems, particularly with small businesses, is the lack of education from their support roles/mentors. Due to a lack of regulation we have seen many instances where the SEO industry has tried to govern itself (the TopSEO's outage being a prime example) and whilst this is a great thing, it's still only known within it's own bubble and not getting the voice out there. All industries have their snake oil salesmen, but with SEO it's so easy to hide under the radar and peddle your wares without much comeback other than local reputation being at stake and I think this is where the fundamental problem lies - only the agencies/companies with bad reputations are known for their reputation by other agencies. I think a lot of the problems, particularly with small businesses, is the lack of education from their support roles/mentors.

Due to a lack of regulation we have seen many instances where the SEO industry has tried to govern itself (the TopSEO’s outage being a prime example) and whilst this is a great thing, it’s still only known within it’s own bubble and not getting the voice out there.

All industries have their snake oil salesmen, but with SEO it’s so easy to hide under the radar and peddle your wares without much comeback other than local reputation being at stake and I think this is where the fundamental problem lies – only the agencies/companies with bad reputations are known for their reputation by other agencies.

]]> By: Peter Young http://www.holisticsearch.co.uk/2010/07/28/sorting-the-wheat-from-the-chaff-where-do-we-go/comment-page-1/#comment-15428 Peter Young Wed, 28 Jul 2010 11:32:22 +0000 http://www.holisticsearch.co.uk/?p=1321#comment-15428 And therein lies part of the problem. However sure you would agree without some form of collaborative approach we are never likely to see any significant improvement in the problem. There is no doubt we are not going to eradicate it (just look at brickies - loads of regulation and still loads of problems) - what we can do is reduce the opportunity via better education and awareness though.... And therein lies part of the problem. However sure you would agree without some form of collaborative approach we are never likely to see any significant improvement in the problem.

There is no doubt we are not going to eradicate it (just look at brickies – loads of regulation and still loads of problems) – what we can do is reduce the opportunity via better education and awareness though….

]]> By: Paul Madden http://www.holisticsearch.co.uk/2010/07/28/sorting-the-wheat-from-the-chaff-where-do-we-go/comment-page-1/#comment-15427 Paul Madden Wed, 28 Jul 2010 11:23:42 +0000 http://www.holisticsearch.co.uk/?p=1321#comment-15427 Clients dont understand SEO and so its possible and guaranteed that people will trade off that lack of knowledge. Without regulation this will always happen and nobody will regulate SEO. IMO Clients dont understand SEO and so its possible and guaranteed that people will trade off that lack of knowledge. Without regulation this will always happen and nobody will regulate SEO.

IMO

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