Local search set for significant facelift

by Peter Young on July 6, 2010 · 3 comments

This is a very interesting find coming from the States, found originally by Linda Buquet of Catalyst eMarketing which could have a very interesting impact on a number of advertisers relating to local search.

Source: Blumenthals.com

Interestingly this has a number of significant changes particularly

  1. Map migrated from central position to right hand column, moving the paid search results down
  2. Standard organic search results slightly larger in size against local search results
  3. Map follows you down the page
  4. Local results appear to still use traditional SEO real estate – meta descriptions
  5. Reviews included with ‘local results’

Why do I suggest this is significant, well for a number of reasons:

  1. This is a further fusion of traditional organic results with a blended search result. However this time it goes one step further by including local features within both traditional organic and paid search real estate
  2. The migration of the map down the right hand side pushes down the paid search ads. This could have a significant impact on advertisers who have traditionally chosen to target the ‘considered searcher’ and kept away from the top 3 positions. Net result could be increased CPC on top terms, and lower CTR on the side advertisers.
  3. The local results still look like normal results. Given some of the recent tests I have seen where the paid search results look very similar to the organic results in style – this is interesting to see this carried through to real estate which has previously been kept very different in style

I haven’t seen this migrate to any UK results however one would suggest this may only be a matter of time

Google+ Comments

{ 1 comment… read it below or add one }

Dave Tymon July 7, 2010 at 11:02 am

Interesting article… however I’d like to know if a Google account was logged into at the time, as that can have a significant impact on the returned results, especially for local search terms.

Leave a Comment

{ 2 trackbacks }

Previous post:

Next post: