Again a hat tip to the Mediavest PPC Search Marketing team here – but they noticed an interesting addition to the paid search results here for a search for bespoke furniture manufacturer Neville Johnson.
As you can see from the image above the Google products microformat data is now being pulled through into the paid search ad, thereby giving browsers to see the feedback of the vendor from the paid search ad. Givent he promimence again of this on the Google SERPs, this is again an interesting development within the search pages, and one that will again highlight the importance of getting your paid search and organic search campaigns very tight collaboratively.
Thus far this has only been triggered through the Ad Preview tool, and would not appear to be out “in the wild” as yet.
Note: Further to a response from Google, this is currently only being trialled in the US and is only triggered on products with reviews of 4 and more.