How not to approach a potential link tenancy

by Peter Young on June 1, 2010 · 3 comments

Received this corker from a potential link partner this afternoon by the name of Jack Loury

Dear http://www.holisticsearch.co.uk

We have highlighted your site as a great resource and we have a client in a related industry to you that is looking to donate money towards linking opportunities

What is the process for setting up a link on your site?
I look forward to your response and working with you in the future as a partner.

Kind Regards
Jack Loury

Now there are a number of issues with the above approach not least that it is against Googles guidelines, but lets take that as a given however it also does the following

  • Addresses me as http://www.holisticsearch.co.uk. Without being funny it would not have taken five minutes to put together a more personal approach and one that addressed me in person (FYI Jack – if thats your name – look at the post author of this post and you may just find out who I am)
  • Talks about donations. Lets cut to the chase, you are after advertising on my site, text or otherwise. Just be honest…..
  • The email tells me nothing really about what they want, but wafts round the issue as a whole.  If I don’t know what you want, how can I tell you if I’m interested

Needless to say, the approach above was declined, but things could (not saying would) have been so much different with just a little bit of work….

Google+ Comments

{ 3 comments… read them below or add one }

Matthew June 1, 2010 at 4:55 pm

Agreed this is a poor approach that would be easy to improve – in this case it’s clearly due to the automated processes.

Link building can be time consuming with very few sites that both make good backlinks and also want to link out in the way you’d like. Given this , it’s very easy to slide towards automation with results as above.

There’s nothing wrong with using some automation in the research process (such as deploying a crawler), but they should at least filter the results before emailing out. You wouldn’t want to approach a directory owner in the same way as you might want to approach a blog where you want to guest post, for instance.

A little time invested early on can save a lot of time through increased, and better qualified response rates.

Matthew

Peter Young June 1, 2010 at 8:00 pm

Completely agreed re: automation however given the nature of the industry one would have thought some level of research would have been a given.

Hover Coupon June 6, 2010 at 6:44 am

Link building is ridiculously difficult. I always envy people who make some brilliant news post and end up getting slashdotted until their server dies… If only…

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