The new Google search results pages have taken some getting use to – personally I am not that big a fan of them – yet.
However along with the the new design seems to have come a new feature, one that seems to be a hit and miss
As you can see , Google have introduced a ‘something different’ feature on the search pages, something which is a bit hit and miss as you can see below.
However, one area this could become interesting on is on brand searches. Similar to recent PPC changes, this would allow competitors to potentially get a foothold on competitor brand searches. Take for example this search for Mediavest:
This appears to be confined to .com searches at the minute – certainly a number of .co.uk searches didnt appear to trigger this on searches. However its one I personally don’t feel adds any significant value to the results – and in certain instances actually reduces the perceived relevance of the results (take for advantage the SMX result highlighted above).
As a sidenote it does serve to highlight potentially how Google groups keywords with regards to keyword evaluation.