I seem to have actually missed this one by a couple of days but its still a feature that could change the way many local hotel optimisers approach their local optimisation campaigns
- Types – 5 star, boutique, 4 star etc
- Hotel near +locations
This could potentially have a significant impact on traditional mainstay searches such as those for ‘hotels in x’ type phrases – particularly given the nature of how some people search for hotels. Currently search trends in these sectors is heavily biased towards ‘x hotels’ or ‘hotels in x’ type searches which has traditional served advertisers appearing in these results fairly well.
However with browsers now able to dissect their search even more, secondary (or longer tail) results could now see a significant uplift in traction. I would also suggest we are likely to see further refinement of these features as one can’t rule out the price sensitive nature of the industry, and this is one of the features advertisers can provide via the Places functionality.
Note: My initial suggestion this may be limited to just hotels would appear to be wrong, further tests on restaurants has also resulted in similar functionality
Let us know if you see more