The Americans have had this for ages, however according to Greg Sterling, this would now appear to be on its way to the UK
Greg however wasn’t able to recreate this however if you type ‘liposelection london’ into Google the entry in question appears as the second result. Click into the entry and you will see the following
I can’t help but think this has been far too late coming particularly given other entrants to the market that have long since established themselves in the UK market – such as myvouchercodes etc. That said this is Google and they do occupy a huge percentage of the UK search market.
I haven’t seen more widespread usage of this – however this may well be one to keep an eye on…