Questions for the Advanced Link Building panel at Sascon 2010

by Peter Young on April 24, 2010 · 2 comments

For those of you who don’t know, this Wednesday sees the very first Sascon conference taking place at the Bridgewater Hall in Manchester. For the conference we (Richard Gregory – Latitude, Simon Wharton – Pushon, Ben McKay – MediaEdge CIA, Richard Hudson – Vanilla Storm, Nicky Wake – Dont Panic Projects and Peter Cobley – ISpy) have pulled together some of the best speakers in the UK and Europe to discuss a range of issues across search engine optimisation, paid search, analytics and social media – with a range of client and agency side speakers.

I am lucky enough to be moderating the Advanced Link Building panel with a number of recognised leaders in the field on the panel including

It should be an absolutely brilliant panel – and we are looking for questions to ask our panellists during the panel. If you would like us to ask your question at the event please drop it below and we will choose the best to ask our panellists. For those attending the event there will be a Q & A at the end of the panel for you to ask your questions as well.

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Ben McKay April 27, 2010 at 7:24 am

Hi Pete,

Best of luck for tomorrow!

Question:
Is ‘manual’ link-building becoming redundant for big brands in competitive markets? I.e. Should big brands carry-out ‘manual’ link-building or should they look to optimise other mass marketing channels for the benefit of gaining links?

Cheers,

Ben

Berian Reed April 27, 2010 at 5:33 pm

Hi Pete.

I have a question around monitoring the effectiveness of link building campaigns. With various different resources and tools out there to establish back links what do you recommend as the best way to analyse these links?

I am interested in the different approaches available to gain understanding on various aspects of links i.e.
- The number of links gained from a particular campaign e.g. A viral video, guest blog, widget etc
- The value of those links, MozRank, MozTrust, PR, Domain authority, anchor text etc
- The target of those links

Ultimately it boils down to how to gauge and report on the success of a particular link building campaign or link building as a whole.

Would be great to get your guys opinions.

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