Are Google going all Bing?

by Peter Young on February 23, 2010 · 10 comments

Don’t ask the reasons why I performed the following search – however I was surprised to see Google playing round with yet more layout tweaks during a recent search for fellow UK Search Marketeer, Andrew Girdwood from Bigmouthmedia.

My first thought was that this may be down to some configurations on my browser – however this does appear to be quite a distinctive tweak to the search page particularly if you compare this with my Mediavest colleague Jon Myers

You will notice the following characteristics

  • Integration of side navigation
  • Results font smaller and bolder
  • Show more results not underlined
  • Blue bar removed between search box and results

Anyone else seen this in the wild  or is this yet more fun and games from the mighty Google

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{ 9 comments… read them below or add one }

Peter Young February 23, 2010 at 11:21 pm

Had this comment sent to us by a reader of James Allen on F1 (Desinole) which shows searches for ‘James Allen on F1′ seeing a similar pages – so it would appear this may be a bigger test

dcolon13 February 23, 2010 at 11:32 pm

yes, i just noticed it. not liking it at all either.

Andrew Girdwood February 24, 2010 at 8:18 am

… it’s enough to make me wonder! :p

Brett Pringle February 24, 2010 at 8:41 am

This could be the layout change we were able to test out towards the end of last year with the permanent sidebar (Bing style) they are slowly rolling out

SEOWebHelp February 24, 2010 at 8:46 am

I believe this happened to me but I assumed, as you did, it was merely the browser (or the beer).

Peter Young February 24, 2010 at 8:55 am

I can categorically rule out the beer – as I was (unfortunately) t-total last night :)

aukseo February 24, 2010 at 9:08 am

It’s just google.com. it’s been like this for months. not seen it in google.co.uk, was your search in Google.co.uk or .com?

Peter Young February 24, 2010 at 2:03 pm

It was .co.uk

As regards the .com SERPs I have seen the following pages before

http://searchengineland.com/google-streamlines-search-options-30143

however this appears to be a variation of those earlier tests

G13 Media February 25, 2010 at 12:37 pm

I hate the new google social contacts they recently been testing also.

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