Are Google going all Bing?
Don’t ask the reasons why I performed the following search – however I was surprised to see Google playing round with yet more layout tweaks during a recent search for fellow UK Search Marketeer, Andrew Girdwood from Bigmouthmedia.
My first thought was that this may be down to some configurations on my browser – however this does appear to be quite a distinctive tweak to the search page particularly if you compare this with my Mediavest colleague Jon Myers
You will notice the following characteristics
- Integration of side navigation
- Results font smaller and bolder
- Show more results not underlined
- Blue bar removed between search box and results
Anyone else seen this in the wild or is this yet more fun and games from the mighty Google
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Comments
yes, i just noticed it. not liking it at all either.
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… it’s enough to make me wonder! :p
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This could be the layout change we were able to test out towards the end of last year with the permanent sidebar (Bing style) they are slowly rolling out
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I believe this happened to me but I assumed, as you did, it was merely the browser (or the beer).
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Peter Young Reply:
February 24th, 2010 at 8:55 am
I can categorically rule out the beer – as I was (unfortunately) t-total last night 
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It’s just google.com. it’s been like this for months. not seen it in google.co.uk, was your search in Google.co.uk or .com?
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Peter Young Reply:
February 24th, 2010 at 2:03 pm
It was .co.uk
As regards the .com SERPs I have seen the following pages before
http://searchengineland.com/google-streamlines-search-options-30143
however this appears to be a variation of those earlier tests
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I hate the new google social contacts they recently been testing also.
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Had this comment sent to us by a reader of James Allen on F1 (Desinole) which shows searches for ‘James Allen on F1′ seeing a similar pages – so it would appear this may be a bigger test
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