SES London – Highlights of day 1

by Peter Young on February 16, 2010 · 0 comments

Today sees the first day of SES London 2010, bringing some of the best speakers within the search industry to London. For those that haven’t been to SES before, its a three day event hosted at the Business Design Centre in Islington, with events away from conference often as interesting as those on it.

This year, Day 1 promises to be as good as ever with a host of great speakers on the agenda with big guns such as Rand Fishkin and Avinash Kaushik getting things going with a bang. For those going today Holistic Search have compiled our list of recommendations for the first day at the conference.

Keynote:
One not to miss – Analytics “evangelist” Avinash Kaushik gets things going with his opening salvo. Avinash always talks a lot of sense so its certainly going to be one to watch if your interested in your analytics, conversion attribution etc.

Session 1:
Has to be From ‘Real-Time Search to Dynamic Discovery panel’ featuring Mike Grehan moderating and Aaron Cahlow and Bill Scott on the speakers list. The other two panels (as much as I like Brian Eisenberg and Judith Lewis are both introductory panels.

Session 2:
The ‘PPC or SEO? The Ultimate Search Marketing Battle’ features a host of Twitterati on the panel including Ralph Tegtmeier (aka Fantomaster), David Naylor, Rand Fishkin, Andrew Goodman and Paul Mead. To be honest its the standout panel on the day, and one that will surely be filled to the rafters.

Session 3:
Had to go for this one but anyhow – Session three sees my recommendation go to ‘Meaningful SEO Metrics: Going Beyond the Numbers’ with Jon Myers (Head of Search at Mediavest) moderating a panel that includes Jeff Ferguson (Local.com) and Brian Clifton ( Author, Advanced Web Metrics with Google Analytics)

Session 4:
Another standout panel on the day featuring Rob Kerry, David Naylor, Richard Baxter, Allan Stewart, David Fairhurst and Andy Atkins Kruger Moderating – the ‘Industry Specific Search Strategies: Under the Hood’ panel should be an interesting one particularly given both Rob (gambling) and Richards (flights/travel) previous experience.

Session 5 – Keynote Panel:
More heavyweight UK speakers are wheeled out for this one with Teddy Cowell (Guava), Anders Hjorth(Outrider), Kirsten Mangers (WebVisible) and Jonathan Beeston (Efficient Frontier) taking ‘a hard look at the current value proposition of search in the UK and how we got to where we are today’

If you want to know the other panels going on day 1, the full breakdown of the speakers can be found on the SES Website

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