Yahoo and Bing – I thee wed

by Peter Young on December 5, 2009 · 1 comment

Strangely enough I was in a meeting with Bing yesterday, where this question was one of the questioned asked. Just as strangely the reps from Bing were kind of shady on the details of any deal, so its good to hear details that the Bing/Yahoo deal is now closed.

Officials in Canada and Australia have already had the deal signed off, so the fact that the US is now a step closer to regulatory approval would suggest getting this signed of in Europe should follow (however I guess one shouldn’t count their chickens before they hatch). This comes on the same day that Google announce yet another major change to their search engine results in the guise of personalised search for all – Co-Incidence? A sceptic amongst might suggest that :)

In a statement issued by the companies

Microsoft and Yahoo! believe that this deal will create a sustainable and more compelling alternative in search that can provide consumers, advertisers and publishers real choice, better value, and more innovation.

Yahoo! and Microsoft welcome the broad support the deal has received from key players in the advertising industry and remain hopeful that the closing of the transaction can occur in early 2010.

I know Bing have aggresive expansion plans, certainly Steve Ballmer’s forecast is well ahead of time in terms of being the number two player in the market, but getting number one is going to be a hell of a lot harder than an ailing Yahoo.

To read the full press release please click here

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