The Adage 150 – The UK Top 5

by Peter Young on December 1, 2009 · 4 comments

I recently noticed some traffic starting to come though from AdAge albeit from a fairly lowly 700+ position at present which got me thinking as to who my fellow UK search marketeers were within the Adage list – but to be honest playing in the upper echolons of the Adage framework – with some interesting results.

1 ) EConsultancy
URL: http://econsultancy.com
Adage Position: 11
It seems the US move has paid dividends for EConsultancy with the digital marketing site now occupying the top UK spot. Regular contributors include Kevin Gibbons, Patricio Robbles and Graham Charlton

2 ) Freshnetworks blog
URL: http://blog.freshnetworks.com/
Adage Position: 28
Coming in at position 28, the Fresh Networks blog occupies a more prominent no.2 in the UK blog list according to the Adage stats. Regular contributors include Matt Rhodes, Helen Trim and Timothy Fowler

3 ) Crenk
URL: http://crenk.com
Adage Position: 35
Crenk, founded by Aussie Steven Finch on September 22, 2007, is a weblog dedicated to reviewing some of the newest and best web and mobile apps on the web. Additionally, we have insights and analysis on some of the hotest topics from around the net.

4 ) Blogstorm
URL: http://www.blogstorm.co.uk
Adage Position: 40
According to the site description, “Blogstorm is the UK’s largest blog about search engine optimisation & social media marketing. It’s edited by Patrick Altoft, one of the UK’s leading SEO” who works for agency Branded 3 based in Leeds. Sound bloke and a great blog

5 ) David Airey
URL: www.davidairey.com
Adage Position: 42
With around 14000 regular readers of his blog, David Airey must be doing something write. For those not familiar with David (many search engine marketeers may not be aware of him) – David is a graphic designer passionate about brand identity who authors both the above link and http://www.logodesignlove.com/

Other Honourable mentions
6 ) Neville Hobson
URL: www.nevillehobson.com
Adage Position: 45

7 ) Chris Garrett on new media
URL: http://www.chrisg.com/
Adage Position: 81

8 ) Jims Marketing Blog
URL: http://jimsmarketingblog.com/
Adage Position: 98

9 ) Adliterate
URL: http://www.adliterate.com
Adage Position: 100

10 ) We are social
URL: http://wearesocial.net/
Adage Position: 108

11) Hobo UK SEO Company Blog (119) – http://www.hobo-web.co.uk/
12) Nick Burcher (124) – http://www.nickburcher.com/
13) Only Dead Fish (140) – http://neilperkin.typepad.com/only_dead_fish/
14) PR Blogger (147) – http://www.prblogger.com/
15) Russell Davies (153) – http://russelldavies.typepad.com/planning
16) SEO Gadget (by Richard Baxter) (170) – http://seogadget.co.uk/
17) Crack Unit (179) – http://www.crackunit.com/
18) Drew B’s take on Tech PR (185) – http://theblogconsultancy.typepad.com/
19) SEOptimise (from Kevin Gibbons) (196) – http://www.seoptimise.com/blog
20) Welcome to Optimism (200) – http://wklondon.typepad.com/welcome_to_optimism
21) Connect from iCrossing (211) – http://connect.icrossing.co.uk/
22) HERD (219) – http://herd.typepad.com/
23) Technobabble 2.0 (233) – http://technobabble2dot0.wordpress.com/
24) PR Media Blog (242) – http://pr-media-blog.co.uk/
25) UK Affiliate Marketing Blog (246) – http://www.here.org.uk/

Its always interesting doing bits of analysis such as this, as you often don’t find the results you expect. Prominent UK bloggers such as Andrew Girdwood from Bigmouthmedia (good blog btw) do appear within the list (Girdwood’s blog is around the 230 mark), however they are outside of the top 200 and in terms of search related blogs it is only really the likes of BlogStorm, SEOptimise, Connect (iCrossing), SEO Gadget and Hobo-Web (Shaun Anderson) that get any significant traction against particularly the US based websites.

Further to Lyndon’s recent post regarding the lack of UK visibility on the panels, perhaps this is symbolic of the lack of authoritive figures within the search market or perhaps its merely a sign that our marketeers are busier working than blogging.
What are your thoughts?

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{ 4 comments… read them below or add one }

richardbaxterseo December 1, 2009 at 12:41 pm

“Further to Lyndon’s recent post regarding the lack of UK visibility on the panels, perhaps this is symbolic of the lack of authoritive figures within the search market or perhaps its merely a sign that our marketeers are busier working than blogging.”

Lyndon’s comments were based on SES London I believe – and though they haven’t completely finished programming that conference, I couldn’t help feeling I agreed with what he was saying.

Bottom line is, the UK SEO conference is in a much more embryonic stage that the US equivalents. High hopes for Think Visibility and looking forward to (hopefully) more freom the Distilled team who did a cracker of a job on the Pro Seminar this year.

As for being busy working, I’d say 99% of my blogging activity is at the evenings / weekend. To be compteitive with (often a much more hardcore) set of US bloggers, it seems you have to work all sorts of crazy hours!

Nice roundup. I wish Adage would filter by country!

admin December 1, 2009 at 1:10 pm

Thanks for the feedback Richard

I agree with your response regarding crazy hours. One thing that struck me going through the UK list was most of them were people like you and me, people with day jobs who do the blogging out of love for their subject matter.

I personally don’t feel we have that lack of authorative figures here, I just think we are a little better hidden than our US competitors, however you only have to look at the strides people like Rishil, Lyndon et all have made on Twitter to realise the potential is there.

Finally, regarding conferences – keep your eyes peeled. Further details regarding SASCon to be published soon.

richardbaxterseo December 1, 2009 at 6:45 pm

Right on. Setting up a company has been extremely rewarding – though part of the comapny I have is the blog – so why am I still blogging at night?

OH: Clients… :-)

Hobo December 1, 2009 at 7:29 pm

Cool roundup Pete

Busier working than blogging (and conferencing) :)

“As for being busy working, I’d say 99% of my blogging activity is at the evenings / weekend.”

Totally the same here at the other end of the country :)

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