Using Google Insights to predict the X Factor results

by Peter Young on October 25, 2009 · 2 comments

Update:Saw this tweet run past on Twitter earlier today: just heard from @debbypenton that if last weekend was the X Factor final & it was decided by votes – John & Edward would have won!!! crazy – http://twitter.com/kerrymdavis/statuses/5196890674. I can only second that last comment

I like many people was spending Sunday night watching the X Factor on television. In a major surprise both Danyl Johnson and Miss Frank ended up in the sing off – however was there any indications in the search results of the result.

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Unsurprisingly John and Edward were accounted for the vast majority of searches for the last seven days – probably indicative of their survival in this weeks competition, however the others (apart from Daniel and Lloyd were much of a muchness). Lloyd mentioned above, was the exception, and given both the recent search trends and his performance it seems surprising he wasn’t one of the final two – the opposite of which is true for Danyl who was the second most popular search.

Its also noticeable that all acts showed a significant increase on searches on the Saturday, that is again with the exception of Lloyd whose searches continued to flatline (much like his musical career if Saturdays performance was anything to go by)

However way out in the lead are John and Edward and for those firmly looking at who the guilty parties are who are keeping them in – I would look no further than Scotland :)

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{ 2 comments… read them below or add one }

David Lindop October 26, 2009 at 9:21 am

Very interesting Pete, now if Google could bring Insights closer to realtime, this could make you a few bob at the bookies!

Personally, I think the John and Edward searches are due to them being such a novelty act, but if they win the competition I’ll buy you a pint :)

Philkline November 4, 2009 at 6:14 am

Brilliant! The best ten minutes someone could ever spend, if they wanted to know about Google X factor results.

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