One of the conferences which seems to have drawn alot of attention this year has been the A4UExpo down at the Excel in London. Many of the big names in search are down at the two day conference run between the 13th and 14th of October including Dave Naylor, Search Cowboy editor Bas Van Den Beld and Head of Search at Mediavest Jon Myers.
So if your attending A4UExpo which panels should you keep an eye out for:
Dave Naylor – SEO Strategies to make a splash – 9:15am to 10:15am
Entering a new niche or vertical? Up against established competition? – Dave will uncover some hot, new and innovative SEO strategies for both on-site and off-site SEO. You’ll be able to use these strategies to instantly give you a fighting chance against grandfathered competition within the SERPS. Like all sessions at a4uexpo, ample time will be given for questions at the end so get your thinking caps on to quiz one of Europe’s hottest SEO talents!
Meet the search engines Q & A – 10:30am to 11:30am
Its not very often in the UK that you get a chance to quiz the google reps here in the UK, however A4UExpo has provide Dean Chewella – Google (Chewie) and Dan Cohen – Microsoft for you to query. Unsuprisingly Yahoo have been slow to the table, perhaps indicative of search within their mindset at present.
A technical SEO panel, giving the search engines the opportunity to present the latest updates within the algorithm and ranking models followed by the opportunity for the audience to Q&A some of the search engines own SEO engineers and Search Quality teams that work on the search engines on a day to day basis.
Beyond Link Bait: Getting Authoritative Mentions Online – Dixon Jones / Kelvin Newman / Jon Myers – 14:30 – 15:30
One Mediavest’s very own Jon Myers will be moderating, and one you be sure to get something out of – particularly with Dixon Jones and Kelvin Newman involved.
Link building is crucial, but link-bait tactics that worked this year may not be as effective next year. This panel session includes 3 diverse presentations outlining the many facets of link building and analysis which focuses on the underlying quality as well as ingenuity needed to get other websites to link to you early and often. It will also explain how you should approach journalists, bloggers and other authoritative sources to enhance your company’s online reputation, whether or not you get links.
Advanced Site Architecture And Product Feed SEO – Judith Lewis – 16:00 – 17:00
Conference veteran Judith Lewis offers her insight into the challenges affiliates face in terms of complex site architectures and the unique challenges faced by larger sites. Worth attending and not just for the chocolate….
This session will look beyond SEO 101 to the specific issues affiliates face with large sites, product feeds, architecture and optimization. By examining beyond the basics, this session will build on existing knowledge about SEO to help those with larger, more complex sites requiring more bespoke solutions to rank well and beat the ‘affiliate penalty’.
Make sure you follow the goings on this year, more details to follow shortly