Is Twitter really the domain of the young?

by Peter Young on September 18, 2009 · 0 comments

THere are some interesting stats being published from Neilsen online as regards the audience figures for Twitter. It has often been assumed that Twitter is a younger persons tool (by younger persons I am talking >30 however recent research would suggest a far more skewed profile.

The Neilsen Online research published today in the NMA suggests that the number of 50-64 year olds using Twitter actually outstrips that of its younger audience by 2:1, suggesting a more mature audience profile of Twitter users particularly compared against that of other social media platforms such as Bebo, MySpace and Facebook.

The breakdown of audience profile was as follows:

  • 18 – 24 year olds: 11%
  • 25 – 34 year olds: 22%
  • 35 – 49 year olds: 33%
  • 50 – 64 year olds: 22%
  • Other                       : 12%

The share of the biggest audience segment, that of the35-49 year old audience – was down 5% on last years figures. Given the potential number of competitors within the younger audience sectors, one probably shouldn’t be suprised at the lack of traction within the 18-24 audience segment however it is still suprising given the uptake in other areas.

Whether this breakdown continues is open to debate, however by its very nature I would suggest Twitter is likely to continue to be skewed in favour of the older profiles for the short to medium term.

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