Googles ever changing SERP’s page appears to have seen another change over the weekend in the UK with the addition of the ‘show more results from site’ appearing below specific results. This would appear to be limited primarily to certain brand terms from the limited testing thus far – and we have seen little or no coverage on more generic terms at present.
The revised results include an option to expand results from a specific site, which appears to display a further four results from that site (as below)
I can’t help but think this could have significant impact if further rolled out across more generic phrases and away from merely brand searches, as it has yet more potential to impact on what Gord Hotchkiss refers to as fencing in terms of search engine behaviour, something which has previously been associated more to blended search behaviour.
Its definitely an interesting development in the search pages, and as previously mentioned seems to be fairly limited in terms of rollout. One to watch…