Google rains on Microsofts parade

by Peter Young on May 30, 2009 · 0 comments

Whether Bing is a suitable name for a search engine aside, there is no getting away from the fact that there has been a significant build up to the launch of Microsoft’s Bing search engine for a while, since early Kumo rumours leaked out – and in particular in the build up to SMX Advanced. However there is no doubting that Google did a fantastic job of ruining Microsoft’s big day.


Whether Google Wave changes digital communications in the same way Google changed search engines is a different matter, Googles timing of the launch of Wave was clearly designed to reduce coverage of the launch of Bing, something they have achieved in droves, and at the same time made those looking to cover the initial Bing launch choose between the two – ie the Next Google Yahoo killer (and then maybe Google in the future) or the next big communication tool (and perhaps a Microsoft IM killer in the process) – one has to say its an interesting scenario.


That is something that certainly wasn’t lost on press coverage. Rather than devote entire coverage to the launch of the Bing search engine, they now had to choose between the two. This is something we have come to expect from Google, having seen similar ‘Guerilla’ announcements previously in particular prior to the launch of Cuil where Google announced a significant increase in the amount of content indexed, something which was the cornerstone of the Cuil product. 1-0 to Google before a ball has even been kicked.

There is no doubting that the level of coverage regarding Bing will significantly increase again over the coming weeks as more people get access to the new search engine (in particular us UK search marketing types), however Google certainly has – as the title suggested – rained on Googles parade.

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