Google showing local results with non-localised search queries
It appears that the enhancements to the Google search results continue unabbaited. Do a search for a broad keyword such as pizza on Google and your increasingly likely to see a local result as part of the results page
Localised results with Google SERPS
The results currently appear below the fold, in the example below the results were below the video search results. Further searches were run for:
- Golf Clubs
- Cinema
- Movie
- Football (not soccer)
- Advertising Agency
This would appear a fairly widespread test from what I have seen thus far, and it will be interesting to see whether this remains a permanent part of the Google search results page. It could really throw the cats amongst the pigeons should it stay about, pushing local search optimisation into the mainstream of many organisations SEO and blended search campaigns
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It is surprising to me that Google has maintained its status a dominant player in “local search”? Might Microsoft recently filing a trademark for Bing.com and Bing.net be their attempt to steal Google’s thunder? http://tinyurl.com/coy8pb
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