Archive for April, 2009
Can we expect to see a change in search engine market share
Yahoo’s market share has been somewhat volatile recently, andaccording to some experts a continuing decline is to be expected, particularly if some reports from the Dow Jones are to be believed. According to a report by the Web Street Journal Yahoo’s share may decline by around another 3% and lose around 12-18% of its current [...]
Google showing local results with non-localised search queries
It appears that the enhancements to the Google search results continue unabbaited. Do a search for a broad keyword such as pizza on Google and your increasingly likely to see a local result as part of the results page
The results currently appear below the fold, in the example below the results were below the video [...]
If all else fails – Throw $100 Million at the problem
According to Advertising Age, Microsoft are looking at throwing between $80 and $100 Million to try and wrestle market search marketing share away from Yahoo and Google. The work is expected to be given to to WPP agency, JWT and Crispin Porter & Bogusk. The campaign is expected to see iterations on multiple channels including [...]
Offline & Online Advertising integration – More thought required maybe??
Firstly, I should highlight much of the rationale for this post comes from an earlier post from Bigmouthmedia’s Andrew Girdwood who highlighted the use of search in the current MVA (Thats Monsters vs Aliens) trailers currently doing the rounds on the television here in the UK.
In the final frame of the ad, the viewer is [...]
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