Google expands favicon testing on Paid Search ads

by Peter Young on March 31, 2009 · 1 comment

Dave Naylor did a post yesterday regarding the expansion of the favicon testing in the UK, something which has been getting increased coverage over the last couple of weeks. This doesn’t appear to be widespread testing, certainly on all the accounts I tried it on, there was little or no usage of the new ‘branding features’

Source: Dave Naylor

Testing of the ads was first reported on Search Engine Land highlighting testing in Poland and Germany, however recent observations have been reported in the US and the UK suggesting a much broader test.

Given the recent ‘Vince update’, one can’t be suprised with the increased focus on brand within the search results, particularly given the recent ‘improvements’ to the search pages – in particular the increased snippet lengths rolled out last week. I would suggest the increased snippet lengths, the reduced organic search results and the incorporation of blended search must be dragging eyefall (and subsequent CTR) away from paid sources, thus the incorporation of such a visual component can only have a positive impact on CTR for paid search ads.

Other articles on the Google Adwords favicon testing

Dave Naylor – Online Bingo ads in Google

Search Engine Land – Google expands Adwords fav icon test

Kerstin Baker-Ash – Google uses new partner icons in paid search results

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Instant Web Hosting April 13, 2009 at 5:01 am

This is VERY odd considering people can sue for usage of favicons….. I’d love to hear more on the legalities of this. Perhaps they have permission from the sites they are showing?

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