As part of the ongoing Guest Bloggers series, Rishi Lakhani, a Search Marketing Strategist strategist in the UK tackles one of the hot topics of the moment – that of brands and search engines
Note: The post below is meant to push your buttons, make you think. There are more questions than answers. But there are times when we need to question, and I think this is one of them.
For time immemorial, there have been secret organisations. Some of these organisations are rumoured to have existed for centuries, descending into a mix between myth and urban legend. (Cue: Illuminati).
However, we least expected to find them in our midst. Meeting in secret with one of the world’s most powerful organisation. An organisation that could take down Economies of several countries at one blow. I am not paranoid – it’s true. These meetings most likely decide how you and I work. They probably influence our strategies for the future. We just didn’t know. These societies are by invite only, and no one except for the members and organisers really knows who attends them.
We don’t see any minutes, any updates, hell, not even the agenda. We don’t know how much of our life is being influenced by them.
No I am not going mad and waxing lyrical pointlessly. I am talking about the company that many of us battle daily. Google.
Yesterday Search Engine Land published Big Brand Media Wants A Google Bailout. One of the more interesting parts of the story is that Google has a Publishers Advisory Council. Did you know it existed? What goes on in these meetings? Why do only the big boys get to know? Is this unfair market advantage?
But the GPAC isn’t the ONLY secret council that google has. In 2007, Darren Rowse published Secret AdSense Online Advisory Council Revealed, which exposed the birth or emergence of the GAOAC. I can’t find a members list, an agenda, or any resolutions or learnings from this council.
In Feb 2009, George Michie from the Rimm Kaufman Group Revealed that he had been invited to join the Google SEM Advisory Panel. That makes GSAP, and number three secret society. I don’t know how many more there are.
My question to all of you out there is – Why not keep it all out in the open? After all, the proudly published the formation of the Google Health Advisory Council. Is this unfair advantage for the big guys? Are these the new Illuminati? Do they impact our work?
I reserve opinion, but I am sure my tone gives you an inkling as to what I think. This is food for though.
As a by note – Yahoo has also joined the ranks in forming secret councils
Rishi Lakhani is a Search Marketing Strategist. Feel free to follow him on twitter.