What an interesting campaign to watch. I’d personally really like to hear straight from the agency and team about what their objectives are/were for the campaign and how well they met those. In addition to the risk you mention, it’s critically important to recognize that social media isn’t a stunt. It’s a communications mindset, and I’d love to know what they’ve learned from this experience.

Thanks also for mentioning Radian6; of course, we’re huge advocates for not only monitoring the buzz a campaign creates, but doing listening on the front end to gauge how relevant and impactful that campaign might be to your community.

Cheers,
Amber Naslund
director of Community | Radian6
@AmberCadabra