Archive for March, 2009
Google expands favicon testing on Paid Search ads
Dave Naylor did a post yesterday regarding the expansion of the favicon testing in the UK, something which has been getting increased coverage over the last couple of weeks. This doesn’t appear to be widespread testing, certainly on all the accounts I tried it on, there was little or no usage of the new ‘branding [...]
Secret Societies, High Flier Meetings, Big Agendas
As part of the ongoing Guest Bloggers series, Rishi Lakhani, a Search Marketing Strategist strategist in the UK tackles one of the hot topics of the moment – that of brands and search engines
Note: The post below is meant to push your buttons, make you think. There are more questions than answers. But there are [...]
Why SEO is an important facet of Online Public Relations
I was recently involved in a conversation regarding the best fit for brand reputation as many legacy PR agencies were arguing that this function should be purely a PR activity rather than a combined, holistic approach to brand reputation. I hadn’t really thought more of that conversation until recently, whilst evaluating potential companies from which [...]
Managing link relationships – Surely there is a better way than nofollow
This is perhaps one of the more left-field posts I am likely to write this year, however with much of the debate at present focussed on Matt Cutts comments on the recent Forrester comments on sponsored conversations it seemed somewhat apt. The paid links debate and the solution developed by Google in particular has long [...]
Google adds comments to Google Reader
In keeping with their recent raft of improvements through the range of Google products, Google announced the introduction of comments to Google Reader. This follows a number of improvements over the last year or so which have included the ability to choose friends and share with notes, however I would suggest this is possibly the [...]
Search engine optimised or search engine optimisation?
From a client perspective, its a minefield out there, with numerous agencies touting search engine optimisation (SEO) credentials, and in the UK, as with many other countries the level and scope of these services varies significantly – from specialist boutique search marketing agencies to digital specialists to full service agencies.
The main problem however is often [...]
Welcome to Yahoo’s main attraction: Yahoo Mail not Yahoo Search
It is not long ago, that Yahoo ruled the world, well the search world anyhow. One often forgets that to a certain extent, without Yahoo, we may not have seen the rise (and rise and rise) of Google, and it is thus sad to see the current state of the Yahoo search product. Whilst it [...]
Google’s Matt Cutts discusses brand weight on rankings
Following Aaron Walls recent post on a shift by Google focussing more on branding, Matt Cutts addresses the question directly. The question was taken from Google Moderator and asked if Matt could verify was placing more priority on brand
A summary of Matts comments are:
Google doesn’t think of brands, it thinks of things like authority, trust, [...]
Skittles pulls Twitter integration – Twitter down Facebook up
In one of the bravest social media campaigns in recent times, Skittles turned over the shop space to the general public. Not their real shop space but their virtual one – and integrated their homepage with Twitter. This sent the blogospere and microblogging sites alight with buzz regarding the campaign, not least Twitter. However, the [...]
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