Power of Twitter,WOM and Blogging

I did  a post a while back on 10 UK Search Marketers you should be following, and given its been over a month since that post was written, I thought it would be interesting to see the effects of new followers in terms of some of those people included within the piece (as a follow up I guess to Dixon Jones (@receptional – and highly worth following for those that aren’t) piece – A Blog Link is worth 5X a Comment Link.

Using TwitterCounter, I have revisisted some of those profiled to see what impact it had, firstly Jon Myers – and one not originally included – but who followed up on the post very well (Dixon mentioned above). I would explain at this point, that Photoshop and me do not get on very well together and thus the lack of arrows on this is due to that – however I would draw your attention to the 6th January and the following are apparent

• Significant spike in followers round the date of the post and subsequent days
• Spike followed by plateaux. This was the case in nearly all profiles – PatrickAltofts excluded – which just seems to have a constant spike on it.
• Strangely – despite being heavily involved in the initial ‘promotion’ (Kevin Gibson @SEOptimise sphunn the post – and was one of the first to read), followers to @KevGibbo seems to take longer than those of other ‘participants’
• Higher follower increases seem to have been experienced to those at the top of the post, reducing for those at the bottom (similar profile I would suggest to SERP behaviour). This was one of the points highlighted in Dixons earlier post.

Increases in followers - @JonMyers and @receptional

Patrick Altoft (@patrickaltoft), Kevin Gibson (@KevGibbo) and Andrew Girdwood (@AndrewGirdwood) follower profile

Dave Naylor (@davenaylor), Ciaran Norris (@ciaranj) and Lisa Ditlefsen (@lisaditlefsen)

It should be noted there was one user, possibly most people wouldn’t have heard of – and it was interesting to see the effect of followers for him. Dan Alderson (@pinje) was added to see what sort of effect such a post would have (I will be honest – I in no way expected the response it got) – however it was interesting to see the knock on effects of the post on his follower profile below.

@pinje visitor profile

It would be interesting therefore to further explore this moving forward, certainly in terms of how this affects the increasing numbers of brands entering the Twitter arena, with the likes of Thomas Cook, Dell to name a few who are already in the Twitter domain.

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Tagged as: blogging, twitter, wom, word of mouth