Comments on: Google testing SearchWiki on paid search ads http://www.holisticsearch.co.uk/2009/02/15/google-testing-searchwiki-on-paid-search-ads/ A holistic overview of Search Marketing | SEO | PPC Thu, 09 Feb 2012 12:25:41 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Michael Oxley http://www.holisticsearch.co.uk/2009/02/15/google-testing-searchwiki-on-paid-search-ads/comment-page-1/#comment-519 Michael Oxley Wed, 18 Feb 2009 06:50:11 +0000 http://holisticsearch.co.uk/?p=393#comment-519 A very interesting experiment by google indeed. Since adverts do not necessarily appear in repeat SERPs anyway, strange that they would let users think they had control. And why not add the "up" button also? A very interesting experiment by google indeed. Since adverts do not necessarily appear in repeat SERPs anyway, strange that they would let users think they had control.

And why not add the “up” button also?

]]> By: Eduard Blacquière http://www.holisticsearch.co.uk/2009/02/15/google-testing-searchwiki-on-paid-search-ads/comment-page-1/#comment-513 Eduard Blacquière Sun, 15 Feb 2009 07:36:05 +0000 http://holisticsearch.co.uk/?p=393#comment-513 Interesting test indeed. Although the bid of the advertiser has a strong amount of weight in the sponsored ranking, the quality score algorithm is gaining in weight. It would be very interesting if SearchWiki would be default for AdWords ads as well and how it would weight in the quality score. <abbr><em>Eduard Blacquière’s last blog post..<a href="http://feeds.feedburner.com/~r/EduardBlacquiereSearchMarketingBlog/~3/517425510/" rel="nofollow">I’m nominated for a SEMMY!</a></abbr></em> Interesting test indeed.

Although the bid of the advertiser has a strong amount of weight in the sponsored ranking, the quality score algorithm is gaining in weight.

It would be very interesting if SearchWiki would be default for AdWords ads as well and how it would weight in the quality score.

Eduard Blacquière’s last blog post..I’m nominated for a SEMMY!

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