Dell offering exclusive Twitter discounts but will the Twitterlution continue?

by Peter Young on February 3, 2009 · 2 comments

In a year that has already seen significant growth for Twitter, things continue to go from strength to strength. Following on from making around $1 million during the Christmas break by alerting followers to sale items, Twitter has announced a range of Twitter-sclusive deals for its near 12000 following.

@Delloutlet on Twitter

@Delloutlet on Twitter

As expected the announcement was made via Twitter as well as on via this Direct2Dell blog post:

Beginning today, Dell will offer deals from the Dell Outlet exclusive to Twitter in the U.S. With over 11,000 followers, our team wanted to show their thanks to the Twitter world through these new deals which will continue each week.

Its interesting to see the continuing evolvement of Twitter, it will be interesting to see how the continuing engagement with Twitter affects how other channels particularly email.  I single out email particularly because of the similarities – however the ‘invitation’ nature of twitter may mean take up of Twitter sales messages may be higher as a result, however at present I have seen very little evidence to support that.

However there are increasing numbers of intuitive and inventive tools and ‘plugins’ to Twitter, something which I feel is going to continue to see the potential monetization of Twitter move forward apace, particularly as I would suggest Twitter has four main benefits over other comparison channels:

  • Users are warm prior to engagement. Primary readers are generally followers and thus highly receptive to any sales messages you may be distributing
  • However responses may be read by secondary ‘followers’, and also be tertiary distribution points such as blog plugins and the like.
  • Twitter is accountable (Yes I did say accountable). URL shorterners such as TinyURL allow you to pass tracking parameters which could be integrated back into your analytics.
  • Twitter is permanent – well to a degree. Once posted the post cannot be deleted from the timeline by your recepients – unless they remove you – thus tone of voice and quantity are important (a bit like email)

Given the continuing uptake of Twitter by the mainstream public, perhaps the Dell example may be the first of many…

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SirBigWig February 10, 2009 at 6:31 am

Do you think Dell will really scrap this if they have to pay for it? Surely this is a marketeers dream?

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