Archive for February, 2009
The Ryanair guide to customer service: The idiot bloggers strike back
Online brand reputation is big business, something many companies are investing significant time and money into, some more than others.
For those of you who have not already heard, where have you been. The last 24 hours or so has been abuzz with Ryanair, to start off with their customer service (or lack of it) with [...]
Power of Twitter,WOM and Blogging
I did a post a while back on 10 UK Search Marketers you should be following, and given its been over a month since that post was written, I thought it would be interesting to see the effects of new followers in terms of some of those people included within the piece (as a follow [...]
Managing Reputation – SEO vs PR – Who is better placed
There is an interesting debate in the offing, started on Twitter – and one Stuart Bruce, the founder and managing director at Wolfstar has covered on his stuartbruce.biz blog in a post ‘Public relations is about reputation, not SEO‘. In his post, Stuart suggests that ‘Public relations is first and foremost about reputation and behaviour’, [...]
SearchWiki FAQ – Official Google Response
This is a response to our previous article on SearchWiki results being shown on Google Adwords results last week. The nice people at Google have sent me a quick FAQ on the SearchWiki Trial. The key points being
Small Experiment at present
Troggered only on a small number of SearchWiki users
Users that remove a result will no [...]
Google testing SearchWiki on paid search ads
Really????? Well it appears to according to some observations from the Webmasterworld forum. In a strange move (imo) from Google it appears that have extended part of the functionality of SearchWiki into the paid search ads (ie that part being the ability to remove results from the results page – denoted by the x). Given [...]
Google.JP penalised – True penalty or PR masterstroke
For many of those in the industry the story of late has been that of Googles recent ‘pay-per-post’ campaign out in Japan, to promote Google in the Japanese marketplace. Unlike in much of the Western World, Google is not numero uno in Japan, instead that recognition goes to arch enemy Yahoo. However in their enthusiasm, [...]
Developing the perfect search experience – Google continue to test SERPs
It has certainly been a busy year in terms of refinements of the search engine results pages (SERPs), after a couple years of stability. First we had the incorporation of blended search back in 2007, with another major shakeup coming late last year with SearchWiki. Since then we have seen PPC ads being incorporated to [...]
Dell offering exclusive Twitter discounts but will the Twitterlution continue?
In a year that has already seen significant growth for Twitter, things continue to go from strength to strength. Following on from making around $1 million during the Christmas break by alerting followers to sale items, Twitter has announced a range of Twitter-sclusive deals for its near 12000 following.
As expected the announcement was made via [...]
Evaluating potential new search agency partners? REACH!
Maybe I should have expected given the nature of the newspaper, however it is always disappointing to see this type of stuff written (regarding SEO) in public forums with big followings. In the Penland and Sommerlad series on the Mirror blog, Nick Sommerlad discusses a ‘new businesses’ email received a company called Leadbank offering him [...]
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