SES London is coming, in just a smattering over three weeks time. SES London is always a good mix of Search Engine Marketing professionals from both the UK and the US, including (but not limited to:)
- Jon Myers – Head of Search/Associate Director – MVi (MediaVest Manchester) – If anything his landing page talks are always worth catching – however I think he is on just the 5 panels this year.
- David Naylor – Bronco/DavidNaylor.co.uk – Always worth listening to if you get the chance – the ‘Brand and Reputation Management’ session in particular will be worth attending
- Rand Fishkin – SEOMoz – The people over at ‘Moz have had a great year, and Rand has been involved in search since year dot. Well worth catching his talk on Day 2
- Frank Watson (aka AussieWebmaster) – Again day 2 – and a name I don’t remember seeing last year – saying that he has always been AussieWebmaster to me
- and a range of others including Mike Grehan (does Mike have a Twitter account), Brett Tabke, Mel Carson, Fellow SearchCowboy Lisa Ditlefsen, Jill Whalen, Judith Lewis, Brian Turner, Dixon Jones and Andrew Goodman – however it doesn’t look like Girdy (Andrew Girdwood) or any of the BigmouthMedia team will be talking this time round.
So what do you need to remember for this years SES London
- Business Cards – Whilst I doubt for the vast majority of you that any significant business opportunities will come out of SES (very much more OM bods attend these events), it is still a great place to meet not only the SEO ‘weblebrities’ (such as those mentioned above), but also other peers in the industry. Lunch between the late morning and afternoon sessions is always great to meet new people
- Pen and Paper – or even better your laptop – These events are getting more and more coverage thanks to the advent of things like Twitter, however they have always been well covered in terms of online coverage. Many of the sessions have a fantastic array of SEO talent, and I would be suprised if you didn’t pick up a think or five from one of the sessions. At the very least you may see a spike in traffic to your blog (should you be covering the event – I seem to remember there is wireless there – however someone may want to confirm that)
- Agenda – In my opinion, to get the best out of SES (from a learning perspective) , you need to know what you are doing before you go. Most panels are often crowded – and as such getting a good position is essential. Do your research and know which panels you want to go on. There is that much on – and so many people round that it will help you get the maximum out of it.Its also worth knowing the places to go. Last year, Will Graham (the Online Manager at Connectpoint (my previous agency) – now at Lake Star Media) and myself ended up in some dingy hotel near Kings Cross – not something I plan to do again….
- Money – After a hard day at the conference, there is often the opportunity to join other search marketing peeps for a drink (or five – more if you are lucky/unlucky enough to be with Rob Kerry (Ayima). Mines a Mojito if your offering
- Your ticket/Yourselves - Just go and enjoy. We only have the two dedicated SEM conferences these days – although Ad-Tech, TFM and the Internet Marketing Show are also worth attending should finance etc allow
Whatever your reason/agenda SES always delivers a good show, and I doubt this year will be any different.