Archive for January, 2009

Presentations: Developments in search

Finally managed to upload a presentation I did to the Interactive Marketing show in Manchester to Slideshare. Attended by a number of organisations in the North West including BigmouthMedia, the BBC, KMP and a number of other internet and e-marketing agencies, it was a first step into the world of conference presenting (something I will [...]

News evolved – Citizen Journalism and Twitter

Over the course of the last couple of months, I have unfortunately become quite addicted to micro-blogging site Twitter. I am constantly suprised by Twitter, not just in terms of its uptake, but also in terms of its functionality and usability,  not just in a pure financial sense but also in terms of context.
Last night [...]

Understand form indexation – When can Google follow your forms?

Over the last couple of months, there have been a number of improvements on Google including longer search snippets within the SERP’s, the increase and evolution of blended search, the continuing developments in terms of flash indexation, however I would suggest one with considerable implications is the developments in terms of form based indexation.
There still [...]

Where now for Yahoo?

Many people expected Yahoo’s results to be low. However I would suggest the figures announced beat even the some pessimists forecasts and expectations: A couple of the ‘highlights’ from their financial results included:
Full Year 2008 Financial Results

Revenues for 2008 were $7,209m ( a 3 percent increase up from $6,969m in 2007)
Marketing services revenues [...]

Blended Search: Why you need to be thinking universal…

According to comScore Video Metrix, more than 124 million unique viewers in the U.S. – 78% of the country’s total online population – viewed 9.5 billion online videos during December 2007. This figure is expected to increase over the coming months as organisations continue to explore the channel as a medium of promotion – and [...]

5 things you mustn’t forget to SES London 2009

SES London is coming, in just a smattering over three weeks time. SES London is always a good mix of Search Engine Marketing professionals from both the UK and the US, including (but not limited to:)

Jon Myers – Head of Search/Associate Director – MVi  (MediaVest Manchester) – If anything his landing page talks are always [...]

More ways to get your fix…

Just in case you couldn’t get enough of me on the Holistic Blog (or on Marketing Pilgrim), have no fear. I will be doing regular posts over at the Search Cowboys site, with the likes of Joost De Vaalk, Heini van Bergen, Martin Beijk, lovely Lisa Ditlefsen and Bas van den Beld.
Despite only recently starting [...]

Class of 2009: Meet Google Preferred Sites

Hot on the heels of Google Searchwiki back in 2008 comes Preferred Sites,  a new experimental feature for Google Search that lets you personalize the results by adding a list of sites you want to appear more often when you search. Based on your search history, Google suggests some frequently-visited sites, so that your searches [...]

If you wouldn’t do it offline – don’t do it online

It was alleged on Friday that Belkin, the developers of IT hardware were involved in a fake blog review scheme using Mechanical Turk -  a side business of Amazon. Mechanical Turk is a site where users can go and get paid to do things that computers can’t do in exchange for small contributions – generally [...]

Paid Search ads appearing on Image Searches

Doing a search on ’search marketing’ this morning highlighted something new this morning on the image search feature within Google
The number of results returned appears limited to three at present, all presented across the top of the results pane, above the image results themselves, and whether this is further extended to follow the traditional search [...]