UK leads internet marketing spend
According to a recent report by Ofcom, spend on Internet marketing makes up over 19% of the total ad spend in the UK. This was the UK Communication Regulator’s third such report into developments in international communications markets – and put the UK at forefront of internet marketing worldwide.
The UK was followed by Sweden with 17%, with the US, Japan and Canada all seeing Internet Marketing spend at around 10%. The report also found reasonable increases in Online TV with a significant incrase in the volume of downloads of TV shows in the UK.
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