Archive for December, 2008
Is Marissa Mayer really leaving Google?
Rumour is rife at the moment that Marissa Mayer, Google’s 19th employee may make 2009 her last year with Google. According to a post at Gawker, “Top Googlers” were overheard talking about the real possibility of Mayer departing the Google Nest. If the rumour is true, there is likely to be no shortage of potential [...]
Matt Cutts confirms Page Rank update via Twitter
There is no doubt Twitter has been one of the success stories of 2008 – and I have to admire the way many organisations are embracing it. In the latest example, Matt Cutts the Head of WebSpam at Google confirmed the news regarding a Google Page Rank update this morning (Dec 31st UK, Dec 30th [...]
The impact of Longer Snippets on SEO
Browing the SERPs this morning whilst searching for some bargains for the Wii, I noticed a more widespread use of extended snippets, within many of the results presented. Two things strike me, firstly this may indicate a move a shift from Google’s perspective, perhaps away from the usage of the description tag for descriptions on [...]
Is the Ad Decline worse than first thought?
Well according to Barclays out in the States – Ad decline is twice as bad as we thought. Whilst the dreaded slowdown/recession is certainly worse than people first feared back in the early parts of this year (2008), bank behemoth Barclays announced advertising in the US is likely to decrease 10%, this is 5% up [...]
2008 – The Year of the iPhone, 2009 the Year Mobile Marketing Finally Goes Mainstream?
Taken from my regular guest posts over at Marketing Pilgrim Mobile marketing is often been forecast as the next big thing, however it has often been the case of ‘always the bridesmaid and never the bride’—as mobile marketing campaigns often failed to deliver. However in 2008, we have started to see a change. Mobile marketing [...]
SEO – Whats that?
71% of people are unaware of how Internet search engine results are compiled – thats the figure that has come from a study from Fasthosts called “Online Search Matters.”. Interesting for many search marketeers particularly those actively employing SEO or PPC campaigns. The study went on to say that the majority of UK browsers either [...]
Display Advertising boosts Search Marketing performance
According to a recent Specific Media study using Comscore data, Display Advertising and Search Marketing are directly correlated. In particular brand and segment related searches jumped by over 100% in a number of areas where consumers were exposed to both display ads and search ads. The impact of display ads on search – emarketer.com The [...]
Managing Robots Access to your site
Every now and then you read a fantastic post, that you just want to tell people about – and today is just one of those days – particularly given my recent flurry of interactions with robots protocols over the last couple of weeks. The post in question: Vanessa Fox’s on ‘Managing Robot’s Access To Your [...]
Blogging dead – who says!
Over the last year or so, there have been a number of posts declaring the so-called death of blogging citing reducing blog volumes, lack of uniqueness and a number of other metrics. I would however suggest, that it is not so much that blogging is dying, more that is has matured. In particular it was [...]
Interflora to sue Marks & Spencers and Flowers Direct over Adwords infringement
One of the things 2008 (particularly by paid search advertising specialists) will be remembered for is the change in trademark rules here in the UK. However the first cracks have started to appear with the news that Interflora UK has started legal proceedings against both Marks & Spencers and Flowers Direct for bidding on Interflora [...]
Loading ...
