Archive for November, 2008
How To Create No-Fail Hot Content
As part of our Guest Blogger series – Donna Fontenot, aka DazzlinDonna – founder of SEO-Scoop and well respected Internet Marketeer highlights her keys to creating ‘no-fail hot content’. Would you like your site content to rank well? Would you like your content to draw links like nails to a magnet? There is one strategy [...]
Google Searchwiki – Is there a potential brand reputation issue here
Today has seen the launch of a significant development from Google, namely Searchwiki. Searchwiki is described by Google as follows: a way for you to customize search by re-ranking, deleting, adding, and commenting on search results. With just a single click you can move the results you like to the top or add a new [...]
Would SEO by any other name, still smell as sweet.
SEO in any ones book, seems to be in a purple patch. Certainly in the UK it appears to have gained traction into many mainstream organisations, and is now part of my FTSE 250 and Fortune 500 organisations marketing strategies. However it unfortunately is still tainted by a dark undercurrent of black hat SEO’s and [...]
DIY-SEO – Is cheap always best
This is a slightly off kilter conversation following a post I read on the Vertical Leap blog today, regarding ‘SEO for £35 per month????’. . It certainly does remind of earlier SEO ventures, where the likelihood of coming up against said competitors was far higher, however I think it helps to lookat why and where [...]
SEO for Beginners – Google Style – Links Optional
No, your eyes do not deceive you. Google has released its very own guide to SEO, the aptly named ‘Search Engine Optimization Starter Guide’. Developed by Google’s very own search quality team, it goes into a lot of the on-page SEO considerations such as: Title Optimisation Page Naming Navigation Content Page Structure Image Optimisation Robots [...]
7 reasons why brands fail on Twitter
Twitter has become the new bloggers playground, with Andy Murray (Tennis Player) and even Obama twittering on a fairly regular basis (although I would suggest the Obama postings may become slightly less frequent ). However it has also become a commercial tool recently with brands like ComScore, Dell and even the likes of Oracle and [...]
US08 – Online Marketing moves into the mainstream
I, like many have been following the recent events in the US election, with the fight for the White House. It was therefore interesting to see the influence online has played in the campaign. Two recent articles have really struck a cord as a result. Firstly, Sage Lewis highlighted the importance of online (and in [...]
Interactive Marketing Show – First presentation down
It has always been one of my goals to start getting more and more on the speaking circuit – something I havent been able to do previously due to the volume of work in previous roles. I was fortunate (some would say unfortunate) to get the opportunity to open my account at the recent Interactive [...]
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