As a search professional I am all for the reporting of blatant disregard of search engine guidelines such as Danny Sullivan’s conversation with an idiot link broker, however there was something about the a post by Fresh Egg highlighted by Patrick Altoft at Blogstorm that did get me riled.
Legal issues aside – In the Fresh Egg post, ‘Musa’ claimed
If you go to Google right now and type in “Hot Tubs”, you will get a list of Top 10 results which in fact do not deserve to be there. Straight away I come across meta title spamming! When was it ever ok to write a title like this Hot Tub | Hot Tubs | Spa Hot Tubs UK.
Looking carefully at a couple of the case studies on the Fresh Egg site however (and I am not going to mention any examples), there are a number of examples with clients profiled using those self same tactics.
Maybe its just me, but if you are going to have a winge about someone else and their SEO tactics, just make sure you have your own house in order first….