Archive for October, 2008
Getting the most out of a search conference
Further to my post last week regarding a busy week for many search marketeers, it seemed appropriate to follow it up with a beginners guide to getting the most out of whatever conference you are attending. Most conferences these day are not cheap affairs, so heres my guide to getting the most out of them. [...]
Presentations from the recent Google Third Chat session
Google recently hosted their third webmaster chat event allowed some question time between webmasters and Google employees. Below are a couple of the presentations from the event: John’s slides on “Frightening Webmastering Myths”: Jonathan’s slides on “Using the Not Found errors report in Webmaster Tools”: Maile’s slides on “Where We’re Coming From”: Much of the [...]
SEO Company Spammer – Outing or not
There seems to be a huge debate going on, on a number of forums regarding Rand Fishkins recent post on the search engines apparent dealing (or non-dealings) with web spam. This is going on at: Sphinn – 106 comments (and 129 sphinns) – http://sphinn.com/story/81937 SEOBook (SEO Police) – 47 comments – http://www.seobook.com/seo-police BlogStorm -Outing Spammers [...]
Holistic Search moves to new hosting
You may (or may not have noticed) a change in the look of the Holistic Search Marketing site over the last couple of days. This has co-incided with the migration of the site from its original wordpress.com shared hosting to a dedicated box – in order that we can add further functionality and social media [...]
A busy week for search marketing
Just been looking at events in November, and noticed a huge logjam of events round the first week of the month. For us UK search marketing profs, there is Danny Sullivan’s SMX London, running from the 4th to 5th of November 2008 at the New Connaught Rooms in Covent Garden, London (with the (in)famous LondonSEO [...]
Calling all bloggers – Holistic Search looking for guest search marketing bloggers
Yes, we are looking for you to contribute content to the Holistic Search blog. Whilst this will not be an opportunitity for an unashamed linkfest and plug ofyour latest product or service, it will be an opportunity for the lucky contributors to share the views with the wider public. I will be approaching a number [...]
The importance of thinking local
Following on from Michael Grays (aka GrayWolf) post on Ferraris SEO and PPC Practise in the States (or lack of it), I decided to take a look at how they fare on a European basis, with a couple of suprises. The biggest suprise (suprisingly) was their visibility in the core Italian market On many prominent [...]
Linkbuilding: The ultimate Link?
Looking around doing a technical audit for a client, I had to go into the Yahoo Directory to explain why they should consider using page specific robots management to alter what was displayed on organic Yahoo searches. In doing so, I stumbled across front page of the Yahoo Directory, something I will be honest I [...]
The Internet Marketer’s Handbook
When you come across a great resource, it seems only right to share it with others. Danny Dover over at SEOMoz (Yes them again), has put together a group of links to key tools and resources every online marketer should be aware of – called the Internet Marketing Handbook. Good for both beginners, with enough [...]
Search Marketing – Credit Crunch. What Credit Crunch?
Google has reported a significant increase in profits for the third quarter which ended September 1 – a 26% surge to $1.35bn (£778m) to beat analyst forecasts. This despite the global financial crisis and overall downturn in the advertising market. Revenues for the quarter could be broken down as folllows: Revenues including commissions to affiliated [...]
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